The navigation of your website can help or hurt how easily people and search engines discover all your content. For this week's #ThrowbackThursday, I'm jumping back to the good topic of
deep website linking from January 2011. With websites growing larger and larger every day, the concept explained in that old Nugget is more valid today than it was back then.
Welcome to the Friday website review. The goal of these weekly website reviews to learn something that can better your own website by analyzing someone else's live website. Every week I simply do a Google search in a random town or city throughout the U.S.
This week I'm looking for a review candidate in Terrell Hills, Texas. Using Google Chrome's incognito mode I searched for "jewelry stores in Terrell Hills, Texas" and was given this SERP:
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How deep is your website? The depth of a website is measured by the number of times you would have to click on a navigation link in order to reach the most nested areas of your website.
I've read website design recommendations stating that every page of your website should be reachable within 3 clicks. Anything more than that supposedly won't be of interest by website users.
But when it comes to a product catalog, it's very easy to dive down into 4 levels very quickly. <...
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Google will only spider and index as much of your website as it believes it will use.
If your website is doesn't seem worth while then Google will not spend computing resources to analyze your site.
If you have 100 page you certainly want all 100 pages saved in Google. So what would make your website valuable enough?
Here are some ideas:
1. Deep Linking: Getting links to your site is great and most links will point to your home page. But it would be so much better to have inbound links to sub-pages and even sub-sub-pages within your site. Google usually follows all the links it finds, and when those links point to a variety of pages on your site it causes Google to index more.
2. Change the internal linking structure of your website: Google won't dig too far into your website from the home page. If ...
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